Story


About Primo

Primo Cafe's Story

We produce and pack the best coffee blends and Instant Hot Beverages since 2005 to ensure the quality that makes Primo Café Products a Jordanian excellence.
  • 2005The Journey Begins: A Vision for Excellence

    Kamal Natsheh, the founder, is an Engineer, opened a small shop specialized in Commerce of Italian Coffee Machines and their Belongings in Amman, this Idea has been come out to mind through his frequent Visits to Italy The shop took place in a 20 sqm area, BUT the dream and the ambitious was having no Limits, all goods and services were distributed directly by the owner to the customers.
  • 2010Expansion and Innovation: Meeting Growing Demand

    The firm moved to Jabal Aljofeh, where it started to manufacture Instant powder hot Beverages and paper cups to meet the increasing demand from the customers for our drinks through the Vending Machines, and expanded the packaging to sticks and Cups to go to reach all people levels.
  • 2015Growth and Advancement: Expanding Production & Export

    Primo Café established another Manufacturing Plant in Marka for roasting , thus increasing threefold its productive and stocking capacity, thanks to one of the most technologically updated plants in this sector which allows the production of customized private label blends, and to meet the Exporting Demand as well.
  • 2020 up to NowadaysState-of-the-Art Production: Efficiency & Quality at Scale

    Production takes place on a covered area of 1,500 sqm and processes over 5 tons of different products daily, thanks to two totally Locations of two production Lins and three packaging lines. More than 15 years of experience in this field and improvements in technology have enabled the company to reach the top-quality level in the field.

Our Mission

To provide Quality & Nutritious Coffee, Hot & Cold Beverages through Innovation and Excellence in our operational processes, to enrich consumers Taste every day , and achieves all clients aspirations with us

Our Vision

Primo Café Believes that any company’s success is associated directly with all employees Efforts, this reflects on its eagerness to recruit employees who have the same values, to grow our leading position as the trusted choice for the beverages in the region, to get top customer’s Taste satisfaction daily

Services

Maintenance

Well Trained Team for almost all types of Vending Machines, Barista, home and office machines as well . and can reach customer in 24 – 48 hourse according to the location.

After-sales services

Concerns the customer either of Machines or products using all types of Media to reach the Max. Satisfaction of the client.

Follow Up

It is one of the Top-missions that our company concerns from A – Z and in every matter what ever it is.